Multidisciplinary designer with experience
delivering some cool sh*t.
EXPERIENCE
IBM, New York | 2015 - Present
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Collaborated with cross-functional teams to distill complex data into clear, brand-consistent experiences, improving user engagement with our clients.
Lead the development and optimized design systems in various engagements to create intuitive user experiences, increasing customer enagement by 50% in an emerging market (ex. RBC Clear).
Conducted extensive user research, iterative testing/prototyping, and data tracking resulting in solutions that elevated users and client business objectives, (ex. NY Covid App) significantly increasing engagement.
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Managed the creative execution of content strategies and data visualizations for complex SaaS offerings in new business ventures, above $10M potential revenue.
Collaborated with industry and techinical leads to ensure consistency across digitaland print mediums, resulting in a 50% increase in contract signings for new clients,when engaged.
Enabled direct revenue growth for IBM Consulting by aligning creative deliverables with client objectives, driving new business opportunities, and ensuring seamless execution from deal signing through to successful delivery.
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Specialized in transforming complex data into clear, engaging visual narratives, including graphics, charts, and infographics. Collaborated with sales teams to develop visually compelling presentations of intricate technical solutions.
Created tailored deliverables for diverse industries to effectively communicate complex data and insights, enhancing the impact and persuasiveness of proposals.
Freelance Designer | 2024 - Present
McCann, New York | 2014 - 2015
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Implemented design and sales strategies for the MasterCard account, contributing to a campaign that has generated over 17% to US $3.4 billion for the brand.
Created engaging visual narratives to new business opportunities, across the agency. Working with teams to improve proposal effectiveness.
Silver Fox, Seattle | 2011 - 2012
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Silver Fox, a design boutique elevating conferences, events, and sales deals with engaging visual storytelling. Clients range from Microsoft, Cisco, T-Mobile, to Electronic Arts, AMS, and more.
Specializing in presentation design and event management services. I had the opportunity to develop skills designing for UX and Visual Design.
Education
B.A. Visual Communications,Seattle Pacific University | 2010
Areas of Focus
Design: Design Systems, Photography, Branding, Presentation, Data Visualization, Graphic Design, Typography, Style Guides, Storyboarding, Web, Mobile
HCD: User Research, IA, Competitive Analysis, Persona Development, Journey Mapping, Accessibility Evaluation, Wireframing, Rapid prototyping,Design Thinking
Technical: Data visualiaztion, Animation, Video Editing, prototyping, Color Grading, Cinematography, Rendering
Awards & Certifications
IBM NA Client and Market Development, 2019
Creativity & Contribution Innovation Award—Recognizedfor innovative design solutions that significantly improveduser engagement
Principles of Animation BootcampSchool of Motion, 2023
Comprehensive view of the fundamental principles of animation. Developed proficiency in various animation techniques and software. The program emphasized storytelling through movement, to effectively convey messages and enhance visual narratives